the domain in the address bar when you reach a site from search
The first search result is not automatically the official site. Check the domain spelling and the certificate subject before you type anything.
When a search result leads you to an exchange page, read the domain body in the address bar and match it against the certificate subject before signing in.

Key points
Read the domain body, not the ending
String together the part before the last dot in the address bar. A kucoin-related page should spell the full brand name with no extra or missing letter.
The certificate names a subject
Click the lock icon, open the certificate, and read the issued-to field. Compare it character by character with the address bar instead of trusting the lock alone.
Result titles are not proof
Ads and organic results can both carry an official-looking name. Treat the title as a hint only and go back to the address bar for the decision.
Stop before the login box
Until the domain checks out, type no email and no password. Close the tab and re-enter from the domain you wrote down yourself.
Common questions
Is the top search result always the official site?
No. Ranking high only means someone bought the term or matched it, which says nothing about who owns the domain.
The domain contains the brand name but has extra words after it, is that safe?
Check whether the brand name is the domain body itself. Extra words attached to it are a common pattern on lookalike sites.
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Sources:the domain body in the browser address bar and the issued-to field in the certificate details · Read the text before the last dot in the address bar, then open the certificate from the lock icon and compare its issued-to domain character by character. · Checked on 2026-10-01
Risk and disclosure
Risk warning: crypto assets are volatile and you can lose the whole amount. This page organises information and helps you check an entry point. It is not investment advice and promises no return.
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Independent notice: this site is not affiliated with, and does not speak for, any exchange, wallet or project mentioned here. Always confirm against the platform's own website.